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Organizing Your Organic Traffic

 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...

Why Your Dealership Might Consider Working with a Car Rental Company

There are many ways used vehicles make their way to dealerships, but perhaps one of...

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion...

How BMW and Manheim Are Working to Alleviate Technician Shortage

Back in June, Michele Boyarsky of The Engine Block reported that there is a growing...

Five Tips for Handling Internal Staff Transitions Within Your Dealership

In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your...

What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo, Automotive Management Resources

 On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer...

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Michael Roppovideo

What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo,...

 On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim and Michael discuss hiring new technicians and what it takes to find them, train them,...
salesvideo

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...

 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which sales strategies are worth trying, and how do I...
female car buyersvideo

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...

 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female car buyers have in the dealership. Through her radio...
Hugh Hathcockvideo

Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers

 Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the selling of his previous company ELEAD One and how it helped him transition into the...
video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new revolution in video strategy at Digital Dealer 27. VIDEO TRANSCRIPTION:  Jim...
Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's electronically focused world. As a speaker at the upcoming 2019 Digital Dealer Conference Mark tells of...

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Why Your Dealership Might Consider Working with a Car Rental Company

There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies. ...

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...

How BMW and Manheim Are Working to Alleviate Technician Shortage

Back in June, Michele Boyarsky of The Engine Block reported that there is a growing shortage of auto technicians that is “alarming and worth...

FIXED-OPS

How BMW and Manheim Are Working to Alleviate Technician Shortage

Back in June, Michele Boyarsky of The Engine Block reported that there is a growing...

What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo, Automotive Management Resources

 On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer...

Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers

 Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive...

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us...

Hugh Hathcock Makes Bold Move in Auto Retail with the Launch of ReconVelocity

 After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global...
rental

Why Your Dealership Might Consider Working with a Car Rental Company

There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies.  Many rental companies partner with dealerships for mutual benefit, selling them the models they're ready...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can be to tone down the jargon when they’re asked questions. There’s something about jargon that...
technician

How BMW and Manheim Are Working to Alleviate Technician Shortage

Back in June, Michele Boyarsky of The Engine Block reported that there is a growing shortage of auto technicians that is “alarming and worth your attention.” According to the National Automobile Dealers Association (NADA), 76,000 new technicians are needed...
transition

Five Tips for Handling Internal Staff Transitions Within Your Dealership

In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes a lateral or vertical transition within a company. The level of experience, your evolving staffing...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC.  While you are correct that most businesses do not require a board of directors, it...
break the ice

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most customers are shy to start, afraid to commit or bungle the deal. As a salesperson,...
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